Case study · iGaming affiliate QC
How a multi-brand European affiliate program scaled quality control across hundreds of Telegram conversations weekly using Qualiteam.ai.
A leading multi-brand iGaming affiliate program with 800+ employees, operating across Poland, Georgia and Serbia. Their affiliate managers handle thousands of partner conversations each week across multiple brands and verticals.
Before Qualiteam, the QC team did everything manually. Two QC specialists evaluated roughly 150 partner conversations per week each — about 40% of total volume.
“We had to choose which conversations to review. Strategic partners might get a check once a month, others once a quarter. Anything else, we just hoped was fine.”
As partner volume grew with new affiliate launches, the gap widened. Manual review couldn't scale. Hiring more QC analysts meant €25–35K per year per person — and even then, manual sampling wouldn't be enough.
Four steps to move the team from sampling 40% of conversations to evaluating 100% — in one month.
Qualiteam plugged into three Telegram integration accounts without disrupting affiliate managers' day-to-day workflows.
10+ existing quality dimensions — response time, tone, objection handling, upsell, ping frequency on inactive partners, and more — were translated into Qualiteam's evaluation framework.
If something important slips through, like a missed compliance step, a stalled conversation, or a partner showing signs of churn, the platform alerts team leads the moment it happens.
When the AI flags an issue, team leads turn the evaluation into a coaching moment, and affiliate managers can appeal through platform.
One month in, the gap between “what we wished we knew” and “what we actually know” closed.
The client avoided hiring 2–3 additional QC analysts they would have needed to keep up with growing partner volume — saving an estimated €60–90K per year on headcount alone.
AI accuracy against manual review consistently exceeds 95% across all criteria. QC specialists approve or adjust AI evaluations, creating a continuous feedback loop that keeps accuracy climbing.
“What used to take a team lead 4 hours of reviewing chat histories now takes 45 minutes.”
— Senior QC Specialist
“Before Qualiteam, we could check maybe 150 chats per QC per week. Now we are doing 300+ per person — and we are covering 100% of partner conversations, including strategic partners weekly.”
— QC Team Lead
There were a few areas the team had always struggled to keep an eye on, like how managers handled partner objections in real time, or whether inactive partners were getting re-engaged. Once Qualiteam's dashboards put those in plain view, the team could finally tell where things needed work, and quality in those areas started climbing.
If your team is doing manual QA — for support, VIP, partner, or sales conversations — Qualiteam can scale you the same way.